Glückspilz Burgers. Burger believe it!
A bold burger identity with a playful campaign voice.
The creative challenge: give Glückspilz a personality as distinctive as its burgers. The work brings together a chunky wordmark, punchy red-and-cream graphics and an unmistakably cheeky tone of voice.
From burger wrappers and takeaway bags to people sharing a meal, the campaign connects the food with the pleasure of eating it. Playful headlines make the brand feel lively, confident and sociable.
- Client
- Glückspilz
- Industry
- Food & Beverage
- Scope
- Brand identity & burger campaign
Burger believe it!
A familiar phrase, given a burger twist. The campaign leads with humour and the simple joy of a good meal, pairing expressive typography with photographs of people enjoying the food.
Big flavour. Bold identity.
The stacked Glückspilz wordmark anchors a red-and-cream visual language. Bold lettering and a strong logo presence carry across wrappers and takeaway bags, making the packaging part of the brand experience.
Not the only bun for me.
Burger wordplay gives the campaign its voice. “Not the only bun for me” and “The height of taste” bring a mischievous energy to the artwork, while close-up food photography keeps the burgers at the centre of the story.
From the tray to the street.
The visual language moves beyond the campaign headline into meals, packaging, aprons, caps and outdoor advertising. Food details and everyday moments show how the same identity works in the restaurant and out in the world.
One personality, across every touchpoint.
The work brings the identity, packaging and campaign together through a consistent palette, bold typography and a playful voice. The closing “Bunderful! Thank you!” keeps that personality present right to the final frame.
