Product pages that sell the way the products feel.
Overview.
- eCommerce
- Product page design
- Content production
The key.
A shared visual system made every product page easy to read and consistent from phones to TVs.
The partnership.
- Client
- Samsung
- Year
- 2024
- Scope
- Online store content
Great products, hard to compare online.
Shoppers can't hold a phone or hear earbuds online. Product pages had to explain features clearly and consistently across a wide range of devices.
Galaxy Z Flip7 and Fold7.
A hero video opens the product page, followed by feature tiles that explain design, camera and Galaxy AI one idea at a time.
Galaxy Buds3 Pro.
Sound is hard to sell on a screen, so the page leans on video and close-ups that show fit, noise cancelling and the case.
Galaxy Watch8.
Colour range, design details, One UI 8 Watch and sleep features — each gets its own full-width banner for easy scrolling.
Neo QLED 8K and OLED gaming.
A cinematic hero video for the TV, then paired tiles that explain smooth gaming with FreeSync Premium Pro and G-Sync.
One store, one clear way to shop.
A shared visual system made every product page easy to read and consistent from phones to TVs.
