Golden moments, made for the feed.
Overview.
- Social strategy
- Content production
- Motion design
- Art direction
The key.
A full season of social content that looks and sounds like one campaign: square films, posts and wide banners, all ready for the feed.
The partnership.
- Client
- Ferrero Rocher
- Year
- 2025
- Scope
- Seasonal campaign
A famous product, a crowded feed.
Everyone knows the gold foil. The challenge was keeping it feeling special in a feed full of seasonal chocolate posts, across Ramadan, Eid and the year-end gifting season.
The brand needed a steady flow of social content that felt premium, worked in small formats and stayed on one visual thread from post to post.
Share more of life's golden pleasures.
We built the campaign around one feeling: the moment a box is opened and passed around. Warm light, close-ups of foil and hazelnut, and people sharing at the table.
Every piece carries a short line in the brand's own voice, so the feed reads like one story rather than separate ads.
Gold, warm light and texture.
A simple set of rules kept everything consistent: a thin gold frame, the roundel logo at the base, a classic serif for the lines, and a warm, festive palette.
- Thin gold frame and roundel logo on every post
- Close, tactile shots of foil, hazelnut and chocolate
- Warm bokeh and candlelight for the festive season
A season of posts, films and banners.
The campaign ran as a mix of square films, product posts and gifting stills, each one ready for the feed, plus wide films for banners and in-app placements.
From the dinner table to the gift box.
For the year-end season, the series moved to the table: candlelight, glassware and gift boxes, including the new Origins range, all under the same line.
One golden thread across the season.
A full season of social content that looks and sounds like one campaign: square films, posts and wide banners, all ready for the feed.
